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About Janney PR

“People do not buy things. People buy how things make them feel.” — John M. Janney, M.A., APR

Janney PR is a public relations consultancy that provides solutions for improving stakeholder relationships.

  • E-book ghostwriting (sample)
  • White paper and case study writing (sample)
  • Press release writing (sample)
  • Email marketing content writing (sample)
  • Sales letter writing
  • Direct mail fundraising writing (sample)
  • Scriptwriting for video productions (sample)
  • Speechwriting for video or live presentation
  • Print and digital content creation
  • Social channel development
  • Media relations and interview coaching (sample)
  • Talking points development
  • Strategic communications planning
  • Public relations consulting

John M. Janney, M.A., APR, is a professional writer and public relations consultant with more than 20 years of experience. John holds multiple degrees in mass communications and public relations as well as the internationally recognized Accreditation in Public Relations (APR).

His expertise in the industry led him to serve as a judge for public relations awards programs in Pennsylvania, Utah, Arkansas, South Carolina, and New York.

John possesses the rare combination of strategy, creative and analytical skills that enable him to tie content to business objectives. These qualities empower him to increase the profitability of relationships between organizations and their stakeholders.

His previous roles with national corporations include Director of Public Relations, Communications Director, Chief Communications Officer, Executive Director, and President as well as Principal Consultant.

John’s solid track record of success includes:

  • Creating social, video, media relations, and email campaigns that increase service interest by 98 percent in less than six months
  • Developing stakeholder relations program that increased retention by 25 percent and reengagement by 24 percent in less than 12 months
  • Designing a product rebranding campaign that increased its sales price value by 36 percent in less than 9 months
  • Writing and directing a video onboarding project that increased retention by 15 percent in 12 months
  • Earning positive media exposure through carefully crafted press releases and media relations
  • Writing e-book and white paper publications that increase email opt-in and client satisfaction

Are your communications producing the types of relationships that generate a return on investment?