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PR is not Communications

Public Relations Society of America defines PR as:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (prsa.org)

This is the industry standard definition that members of PRSA, like me, agree to. A lot of thought went into the wording of this definition, and it’s a wonderfully succinct explanation of the practice. However, I prefer to flip this definition to place the emphasis on relationships.

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