Developing strategic communications plans or other initiatives without research can cost your organization far more than the research would cost because uninformed plans waste a lot of money. You can't hit a target without knowing where the target is.
Primary research, which is gathered from your stakeholders and internal data, provides insight into how well your communications are shaping your relationships and how those relationships are impacting your business objectives. Secondary research, which is gathered from outside sources, can provide additional insight from industry norms, competitive analysis, and market landscape.
Don't grow blindly. Contact Janney PR today and discuss how you can grow intelligently.